NBC Sports will spotlight Juneau as part of a documentary on what football means to communities, Juneau-Douglas High School football coach Rich Sjoroos announced on Facebook.
The network has chosen a handful of cities nationwide to feature.
Juneau, home to the Crimson Bears, was selected from among more than 15,000 high school football programs in the United States.
A production crew will travel to the capital city this weekend to film Saturday’s game against Anchorage’s Dimond High School, scheduled for 3 p.m.
According to Sjoroos’ post, NBC will also interview players, parents and fans.
The footage is set to air as part of NBC’s Super Bowl pregame programming on Feb. 8, 2026.
Sjoroos encouraged residents to attend and “show all of America how much football means to Juneau.”