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Up-and-down progress of voting rights in America has been shaped by these 10 key moments

A group of voters lining up on May 3, 1966, outside the polling station in Peachtree, Ala., after the Voting Rights Act was passed the previous year. MPI/Getty Images

As the 2026 midterm elections approach, the U.S. Supreme Court has been busy with voting rights cases.

In mid-September, the court barred the Trump administration from carrying out its proposed restrictions on mail-in voting for the midterm elections.

In late September, the court ruled that the Trump administration could continue with a plan for various federal agencies to use a controversial database to identify and cull ineligible voters on the voter rolls.

These decisions highlight the long history of struggles in the United States over who can vote, how votes are counted and who sets the rules that govern elections.

As scholars of elections and Southern politics, we have selected 10 important moments in U.S. voting history. The point is not to identify the definitive 10, but rather to underscore that battles over the franchise are long-standing and do not move in a single direction.

The 15th Amendment

Passed by Congress in 1869, the 15th Amendment was the final Reconstruction-era amendment. It said that “the right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of race, color, or previous condition of servitude.”

This amendment helped bring about widespread participation by Black men and the election of many Black candidates to key positions in Southern states. In South Carolina, over 250 African American men were elected during Reconstruction, and South Carolina’s Joseph H. Rainey became the first African American to serve in the U.S. House.

A print with various scenes about the progress of Blacks in America after emancipation and passage of the 15th Amendment.
An 1870 print celebrating the ratification of the 15th Amendment, which sought to protect the rights of formerly enslaved people.
MPI Images/Getty

The amendment’s language was clear and permanent, but much of the progress that followed was short-lived. During the Jim Crow era, Southern states used literacy tests, grandfather clauses and other barriers to deny Black citizens the vote.

The 17th Amendment

Aiming to provide a check on the popular will, the framers of the U.S. Constitution specified that U.S. senators should be elected by state legislatures. But problems with this system emerged. Disputes within legislatures sometimes led to deadlocks, and many states opted to select senators in partisan primaries or a general election.

As a result, Congress sent the 17th Amendment to the states in 1912. Ratified in 1913, it transferred the selection of senators from state legislatures to direct election by the people.

The 19th Amendment

The result of a long struggle for women’s suffrage, the 19th Amendment was first introduced in Congress in 1878 but did not pass over many years and subsequent introductions. Support increased after President Woodrow Wilson changed his position in 1917 to support it. Congress passed the amendment in 1919, and the states ratified it in 1920. It dramatically expanded the potential electorate.

Because of the lingering effects of Jim Crow laws and racial discrimination, however, many Black women were still denied the franchise.

Voting Rights Act

The Voting Rights Act of 1965 dramatically reduced barriers to voting and created a process under which localities with a history of discrimination were required to obtain federal approval, known as “preclearance,” before making changes to voting rules.

The results were immediate and substantial, resulting in increased Black political participation and representation, particularly in the South.

According to one analysis, “Prior to the adoption of the Voting Rights Act, the median proportion of Blacks who had registered (in the southern states) stood at 39.4 percent. Just a couple of years after adoption of the legislation the median figure had increased to 58.9 percent.” The law was reauthorized in 1970, 1975, 1982 and 2006, transforming Southern politics and altering representation by increasing the voice and representation of African Americans in the region.

McGovern-Fraser Commission

The tumultuous 1968 Democratic National Convention, marked by riots, violence against protesters and dissent over the Vietnam War, led to the establishment of the McGovern-Fraser Commission by the Democratic Party, which proposed new procedures for selecting delegates to the national convention. Most notably, the changes opened the process to greater public participation and reduced the power of party leaders to choose delegates behind closed doors.

McGovern-Fraser helped produce the modern primary system by changing the way presidential candidates are selected and shifting power from party leaders to primary voters.

The 26th Amendment

This amendment, ratified in July 1971, lowered the voting age from 21 to 18. The argument was simple — a person who is old enough to be drafted for military service is also old enough to vote. Support for lowering the voting age emerged during World War II, but the amendment was passed and ratified in 1971 in record time as support for the Vietnam War declined. It was the last constitutional amendment to expand the franchise.

The National Voter Registration Act

Also called the “motor voter bill,” the National Voter Registration Act of 1993 marked an important step in moving elections in America toward greater standardization by requiring state driver’s license offices to provide a way for people to register to vote. It also mandated other rules about how states must implement voter registration and how they must maintain voter registration databases.

Bush v. Gore

Following a closely contested 2000 presidential election in Florida, the Florida Supreme Court ordered a hand recount of contested ballots from Miami-Dade County. In the legal case Bush v. Gore, the U.S. Supreme Court stopped the recount, leaving Republican George W. Bush ahead of Democrat Al Gore in Florida and securing his election as president.

The case focused attention on the administration of elections, as problems with what were known as “hanging chads” on the ballots as well as voting equipment and the “butterfly” ballots themselves became central to discussion of elections in America. It also led to the passage of the Help America Vote Act in 2002 that set federal requirements for polling place accessibility, voting systems and voter registration.

A balding man looking up at a narrow piece of paper.
On Nov. 15, 2000, observers and official ballot counters start a hand recount of Broward County, Fla., ballots.
Najlah Feanny/Corbis via Getty Images

Shelby County v. Holder

In this 2013 case, the U.S. Supreme Court ruled that the formula used to determine which localities were required to have their voting policies reviewed and approved by the Department of Justice no longer reflected current conditions and therefore was unconstitutional.

Although Congress could create a new formula, it has not done so, and as a result the Shelby County decision effectively gutted the preclearance process created by the Voting Rights Act.

Recent research shows that this decision has resulted in several racially discriminatory voting policies.

Louisiana v. Callais

In late April 2026, the U.S. Supreme Court issued a 6-3 ruling that a Louisiana congressional map devised to create a majority Black voting district was an unconstitutional racial gerrymander and that the Voting Rights Act did not require the state to draw it.

In addition to affecting the specifics of the Louisiana map, Louisiana v. Callais made it much more difficult for plaintiffs to prove racial vote dilution claims under the Voting Rights Act. Many analysts believe that this may result in far fewer minority members of Congress.

Not a straight line

As is clear in this abbreviated tour of history, as well as in more extended treatises of the subject, the history of voting and elections in America doesn’t follow a steady path toward progress or retreat. It is marked by intense struggles, monumental victories and devastating losses. And many of the events on this timeline may represent all three, depending on a person’s experience and perspective.

Another set of 10 events might provide different examples, but they would be unlikely to bring us to a different conclusion.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

​Politics + Society – The Conversation

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Can development happen without displacement? Pittsburgh’s Hazelwood neighborhood is a test case

Pittsburgh’s Hazelwood neighborhood has lost population over the past decade even as investment has grown nearby. AFP via Getty Images

Neighborhood investments meant to improve housing and opportunity often spark fears of gentrification and displacement. That worry is playing out in Pittsburgh’s Hazelwood neighborhood, where a stalled Second Avenue housing project sits blocks from the 178-acre Hazelwood Green riverfront development.

Hazelwood is a natural experiment that answers the question: Can development happen without displacement?

Residents feared the millions of dollars spent to clean up and redevelop Hazelwood Green would displace them, as new firms and workers moved in and land speculation increased nearby.

examined that question in Hazelwood, where the Heinz Endowments invested to support the community that existed there before redevelopment began.

I’m a researcher and consultant to policymakers, investors and others who are considering community development investments, and I teach research methods and statistics at the University of Pennsylvania. I also created the Market Value Analysis and Displacement Risk Ratio. We used these tools in this research on Hazelwood, and our study is one application of them.

Investing in Hazelwood

Hazelwood Green, the former site of the long-shuttered LTV Steel plant, was purchased in 2002 by a partnership of the Heinz Endowments, Richard King Mellon Foundation, Claude Worthington Benedum Foundation and the McCune Foundation. It now houses advanced technology, robotics and manufacturing companies, with more development planned.

Recognizing the risk that investments in Hazelwood Green could lead to displacement of longtime residents, the Heinz Endowments in 2012 began to offer a series of more than 120 grants totaling US$24 million for housing production and preservation. This funding was used to repair owner-occupied homes, rehab deteriorated rentals and relocate tenants to renovated units.

Funding also helped a local nonprofit acquire vacant land and buildings and homeowners stabilize their properties. It also supported a second nonprofit community development corporation through which residents could voice their vision for Hazelwood, and it backed a third focused on education, arts and culture programming. This all occurred while economic activity on Hazelwood Green was gaining momentum and redevelopment was visible.

Were residents displaced?

We used multiple approaches to examine how the redevelopment of Hazelwood Green affected the neighboring community.

The first examined the economic, housing and demographic profile of Hazelwood residents.

In a typical gentrification scenario, researchers would expect to see an influx of new residents and for the income profile of residents in the neighborhood to rise. Gentrifying neighborhoods also experience an extraordinary rise in housing prices and rents. And frequently neighborhoods transition from being predominantly minority to predominantly white.

We did not find any of these changes in Hazelwood.

An old industrial building along a railroad.
A former train roundhouse is now home to a new innovation center.
Hazelwood Green/via Instagram

Census data shows Hazelwood’s population was 4,474 in 2022, down from 5,395 in 2010. Comparable mobility data is only available starting in 2016: The share of all households living in the same home as the previous year held steady, at 90% that year and 91% in 2022. That percentage for renters, though lower than the rate for all households, rose from 82% to 85% over the same period. If residents were being pushed out, we’d expect to see the percentages of long-term homeownership and renters drop. Additionally, work and commuting patterns in Hazelwood held steady.

A newer analysis, released in March 2026, extends this picture through 2024; exact figures for Hazelwood were still being confirmed as of publication.

The share of nonwhite residents rose from about 48% in 2010 to 55% in 2022, the opposite of the typical gentrification pattern.

Home values increased, as they have in most places. But Hazelwood’s $121,358 median value in 2022 is still affordable for a household earning about $40,000, based on economic data.

Cost burden – spending more than 30% of income on housing – is common among lower-income renters in Hazelwood, part of a national pattern of rising housing costs outpacing incomes. Still, Hazelwood’s rate among its lowest-income renters is somewhat lower than the citywide Pittsburgh rate. About 7 in 10 Hazelwood renters with household income under $50,000 are burdened. But more than 85% of owners who earn $35,000 or more are not cost-burdened.

A growing number of upgraded homes and new, long-term affordable units financed through the Low-Income Housing Tax Credit are also on the horizon. Together, they may give longtime residents more options to stay in Hazelwood in the years ahead.

How does Hazelwood compare?

The Market Value Analysis measures a neighborhood’s overall housing market health using factors such as sale prices, vacancy, building conditions and foreclosures.

The Displacement Risk Ratio asks one narrower question: Are home prices climbing faster than residents’ incomes compared to years past? That focus helps flag when longtime residents are being priced out, not just when a market is heating up.

Other places use the same method to guide their own housing plans and investments, and they make the results public so others can use them too. Researchers have also used the method to evaluate strategies for stabilizing neighborhoods.

We also used these tools to compare Hazelwood with other neighborhoods across the country. It fared better than neighborhoods in Philadelphia, Baltimore and St. Louis that were similarly next to large-scale, concentrated investment. Hazelwood was more stable than the Baltimore and St. Louis neighborhoods and faced far less displacement risk than the Philadelphia one.

Why the fear persists

Finally, we interviewed Hazelwood nonprofit leaders, who reported that displacement fear remains high, though actual instances are anecdotal. Interviewees said gentrification in other rapidly changing Pittsburgh neighborhoods, such as East Liberty, fuels that fear. They said persistent poverty – nearly a third of Hazelwood households have income below the poverty line, which is an increase from a decade earlier – creates trauma that leaves people more vulnerable to any crisis, including displacement.

Interviewees also said Hazelwood’s remaining blighted housing creates a pressure on families to leave. They called this “rotrification.” We saw that in one block group with a declining ratio and along Second Avenue, the largely vacant main street that splits the Hazelwood neighborhood.

Grant funding helped nonprofits buy up vacant and deteriorated properties in Hazelwood and preserve existing homes. Many homes and apartments were rehabilitated, existing homeowners saw modest price increases alongside improving neighborhood conditions, and new long-term affordable apartments are underway. The community also has an organized advocacy presence, including groups such as Hazelwood Initiative that help residents have a voice at the table as development decisions are being made.

Our research can’t isolate which grants made the difference.

But the Hazelwood case suggests that development can occur without triggering the kinds of displacement pressure typically associated with gentrification. Yet these findings may not fully address residents’ concerns about the future, particularly as home prices continue to rise.

The Richard King Mellon Foundation supports The Conversation Pittsburgh.

Read more of our stories about Pittsburgh and Pennsylvania.

The Conversation

Ira Goldstein conducted the work described in this article with a grant from The Heinz Endowments made to Reinvestment Fund. He is no longer an active employee of Reinvestment Fund, but does have a consulting relationship with them. Both the Market Value Analysis and Displacement Risk Ratio are proprietary tools developed by Reinvestment Fund, where Goldstein formerly served as Senior Advisor, Policy Solutions. Reinvestment Fund markets these tools commercially, and has been paid to apply the Market Value Analysis in more than 40 cities and counties, independent of this Hazelwood research.

​Politics + Society – The Conversation

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Open Channels FM: Why We Build Systems aka Zach and Carl’s Emporium of Madness

In this episode, hosts Zach and Carl discuss adapting to technological change, personal reinvention, and the impact of AI on creativity and web development, emphasizing diverse income strategies and effective ADHD management.

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As AI political deepfakes go viral, lawmakers struggle to keep up – 2 states’ laws show limits of what they can do

A woman views a manipulated video in January 2019 that changes what is said by President Donald Trump and former President Barack Obama, illustrating how deepfake technology can deceive viewers. Robe LeverAFP via Getty Images

Imagine watching a political campaign video in which a candidate admits to taking a bribe. You recognize the face and voice. But the confession is entirely fabricated, thanks to artificial intelligence.

Now imagine that your state has passed a law against these AI-generated election deepfakes. Would that mean the video has to be removed from the airwaves?

In its June 2026 report, the National Conference of State Legislatures counted 31 states with election deepfake laws. California and Texas enacted their first election-deepfake laws in 2019, but most states adopted theirs in 2024 or later. Among the 31 states, 28 required disclosures. The other three – Maryland, Minnesota and Texas – prohibited certain election deepfakes, even if the content carried an AI warning.

In many states, a warning telling viewers the content was generated or manipulated using AI can satisfy a government’s disclosure requirement. The fabricated ad can remain in circulation with that warning.

Louisiana, for example, requires AI warnings on certain campaign ads that falsely depict candidates and campaign calls that use artificial versions of public figures’ voices. Maryland, meanwhile, prohibits certain deceptive election deepfakes even when they carry a warning.

I am an AI policy scholar at the University of Denver, where we use an AI policy tracker to monitor bills and laws across the U.S. With 2026 midterm elections approaching, the important question for voters is what protection a deepfake law actually provides, and I examine two state laws – in Louisiana and Maryland – to illustrate the limits of what can be done.

When a warning is enough

Consider a political campaign ad that uses AI to put a candidate’s face onto someone else’s body, making it look as though the candidate said or did something that never happened.

A June 2026 Louisiana law requires a clear warning about AI use in ads that meet these conditions. The rule applies to certain messages urging people to vote for or against a candidate, including printed materials, online advertisements and broadcasts.

As for videos, adding the required warning can satisfy the disclosure requirement in the Louisiana law. The warning tells voters how the content was made, not whether its accusations are true. It also does not excuse violations of other laws.

A 2023 Republican National Committee ad attacking former President Joe Biden illustrates this distinction. It depicted an imagined future after Biden’s reelection, with a warning: “Built entirely with AI imagery.” Although it predates Louisiana’s law, it shows how a disclosure can accompany an ad without stopping its circulation.

But this protection does not cover every candidate on the ballot. The Louisiana law excludes candidates for federal office. A fabricated video about a congressional candidate, therefore, does not need an AI warning.

For ads involving state and local candidates, leaving out a required warning can have serious consequences. Violators who are found to damage a candidate’s reputation or deceive voters can face a fine of up to US$2,000, up to two years in prison or both. Local district attorneys generally decide whether to prosecute, subject to the state attorney general’s supervision.

Louisiana also requires AI disclosures in certain campaign calls, including robocalls. Under a May 2026 law, calls that use AI to reproduce a public figure’s voice must disclose that use at the beginning of the call. The state’s board of ethics enforces the requirement. Violators can face civil fines of up to $2,500 for a first violation and $5,000 for subsequent violations.

When a warning will not do

Maryland takes a different approach to deceptive election content, prohibiting certain deepfakes even when they carry an AI warning.

Maryland’s May 2026 law covers images, audio and video created or altered with AI or other digital tools to falsely depict a person in a way that looks or sounds genuine. Adding a label to that fabricated confession would not, by itself, make it lawful.

Whether someone violates the law also depends on their actions and purpose. They must knowingly or recklessly create, use or spread a deepfake to produce materially false information, with an intent such as influencing a voting decision.

The law separately requires actual or intended harm to a voter, potential voter or ballot petition, but does not define that harm. Misleading voters about a candidate alone does not automatically establish a violation. A conviction can bring a fine of up to $5,000, up to five years in prison or both.

Maryland also gives election officials ways to respond when false voting information is spread.

The state’s top election administrator must publicly correct credible reports of misinformation about voting procedures, results or rights. For example, Maryland’s State Board of Elections has a rumor control page to monitor disinformation. The administrator can seek court-ordered removal of misinformation, though not against online services hosting others’ posts.

These powers do not let election officials remove every false claim about a candidate. The public can report election misinformation, and officials can pass those reports to the state attorney general.

Maryland’s reporting system dates to a 2024 law, but its deepfake prohibition and new removal authority took effect June 1, 2026. Neither guarantees that a correction will reach voters before they cast their ballots.

By early September 2026, the Wesleyan Media Project had identified at least 164 political ads nationwide created or enhanced with AI during the 2026 election cycle, accounting for nearly $80 million in ad spending. About 7 in 10 ads carried no AI disclosure, although the count includes uses beyond deceptive impersonations and does not establish how many ads violated a law or misled voters.

Several images of a man and woman appear on social media feeds.
In this photo illustration created in May 2026, AI-generated images posted on AI influencers’ social media accounts depict a blonde woman lavishing praise on President Donald Trump while criticizing his rivals.
Chris Delmas/AFP via Getty Images

Does a warning change anyone’s mind?

Warnings can make people more skeptical of misleading content. However, whether that affects what they share or how they vote is a separate question.

A 2025 study tested warning labels on misleading AI-generated images in two experiments involving 7,579 Americans. People who saw the labels were less likely to believe the posts’ claims. However, warnings that simply identified content as AI-generated did little to change how willing people said they were to engage with it, including sharing it.

Warning labels can also raise doubts about accurate information. Another recent study found that people rated headlines as less accurate when they were labeled as AI-generated, regardless of whether the headlines were true or false. Knowing that AI helped produce something does not tell a reader whether its claims are correct.

Neither study tested whether a state’s disclosure law changes how people vote. The studies also cannot tell us whether the threat of punishment under Maryland’s law discourages people from creating or spreading deepfakes.

Deepfake enforcement

Passing a law also does not settle whether officials can enforce it.

In September 2026, a federal judge temporarily barred Montana from enforcing its deepfake law, finding that it likely posed a threat to a conservative PAC’s free speech rights under the First Amendment.

For voters, gaps in what disclosure laws cover mean that a video without an AI warning has not necessarily passed an authenticity test. The disclosure rule might not cover it, as with congressional candidates under Louisiana’s provision.

Moreover, someone may have ignored the law. A warning’s absence cannot tell viewers of the AI content which explanation applies.

So, back to that video of a candidate apparently admitting to taking a bribe.

It could still reach voters under both Louisiana’s and Maryland’s laws. In Louisiana, a video covered by the disclosure rule can circulate with the required warning. In Maryland, creating or spreading it could lead to punishment if the law’s conditions are not met. Neither approach guarantees that voters will avoid seeing the fabricated confession before casting their ballots.

These laws give states ways to respond to deception, but their passage alone cannot guarantee voters that what they are watching is real.

The Conversation

Stefani Langehennig receives funding from the American Political Science Association’s (APSA) Centennial Center Research Center.

​Politics + Society – The Conversation

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Ron DeSantis’ 2 terms in office fundamentally altered Florida’s political landscape, cementing conservative policies through strategic control of state institutions

Gov. Ron DeSantis’ most lasting legacy may be the way he expanded the powers of his office. Joe Raedle/Getty Images

When Ron DeSantis was first elected governor of Florida in November 2018, he won with a margin of just over 30,000 votes – less than four-tenths of 1% of all the votes cast in the election.

At that time, Florida was the biggest swing state in presidential politics, and DeSantis had hitched his wagon to Donald Trump, a president who had only narrowly won the state two years earlier.

Immediately after the election, DeSantis requested that his staff assemble a binder of information about the powers afforded him as governor.

I’m a political scientist with firsthand experience in state political campaigns. My research with colleagues on Florida elections will be published in a forthcoming book in January 2027.

Over the past eight years, I have observed how DeSantis has mastered the powers of his office. While the governor leaves behind countless new conservative policies, perhaps his most lasting legacy is how he wielded and expanded those powers.

Veto power

Throughout his time in office, DeSantis benefited from a Republican majority in the Legislature, which became a supermajority at the start of his second term in 2022.

But he didn’t rely on partisanship alone to ensure his legislative agenda would pass. He held lawmakers in check by wielding line-item veto power over their pet projects. This allowed him to control the legislative agenda with little pushback for most of his tenure.

One illustration of this is what happened in Republican stronghold Manatee County in 2025: The county faced DeSantis’ wrath after local officials criticized his pro-development legislation and voters rejected his handpicked candidates at the ballot box in November 2024. Months later, DeSantis vetoed all US$4 million in budget requests by county lawmakers and placed the county under a state DOGE audit.

The pandemic years

No issue has defined DeSantis’ image and political legacy more than Florida’s response to COVID-19. The governor used the pandemic to enhance his authority with emergency powers, an expanded budget with personal control over federal funds and, later, a popular reversal of pandemic restrictions on public life.

Initially, DeSantis followed the lead of the Trump administration’s public health authorities and ordered emergency lockdowns in March 2020. But by August of that year, Florida had mostly reopened. DeSantis recounted in his memoir how he concluded that reopening was safer than commonly assumed, based on his own reading of public health research.

Ultimately, Florida’s public health record during COVID was mixed. The state initially ranked 26th in COVID-related deaths per capita during the first wave, due to vaccine promotion and protective public health measures for older adults. But after the delta and omicron waves of the virus in the summer and fall of 2021, the state climbed to eighth in deaths per capita.

By 2025, Florida had recorded over 100,000 COVID-related deaths.

Many newcomers moved to Florida during the pandemic, with some seeking the state’s less restrictive COVID-19 policies and many registering as Republicans.

five people look at bunk beds behind fencing
Gov. Ron DeSantis was on hand to give President Donald Trump and Secretary of Homeland Security Kristi Noem a tour of Alligator Alcatraz before it opened in July 2025.
ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Expanding executive power

Partly in response to COVID-19, in 2022, the state Legislature created a special $500 million emergency fund that the governor could access in response to a declared emergency without needing to wait for legislative approval.

On Jan. 6, 2023, DeSantis declared a state of immigration emergency over an influx of migrants to the Florida coast. For the past three years, he has renewed this emergency declaration every 60 days.

During that time, DeSantis has used his emergency powers to spend more than $1 billion on federal immigrant detention centers. This includes Alligator Alcatraz, a detention center built on protected land in the Everglades, where detainees were kept in conditions that U.S. Rep. Debbie Wasserman Schulz, D-Fla., described as “cruel and unnecessary” after her visit to the site.

The emergency declaration allowed DeSantis to use no-bid contracts and funds that the federal government has yet to reimburse to construct the facility.

The declaration of emergency has also allowed the governor to deploy the Florida National Guard to work with federal authorities to stop immigrants from landing on Florida shores. During the second Trump administration, DeSantis has required state and local law enforcement authorities to cooperate with federal immigration enforcement officers.

Immigration-related arrests have quietly surged in Florida since Trump took office in January 2025.

A conservative warrior for policy change

While speaking to conservative audiences nationwide, DeSantis has called on his audience to put on the “full armor of God.” This quote from the book of Ephesians invokes themes of Christian nationalism.

He has delivered on those priorities by enacting the enshrinement of parental rights in education, universal vouchers for private schools, a six-week abortion ban and a series of bills targeting the LGBTQ community.

He even took on the Walt Disney Co.’s private fiefdom in Florida, dissolving their special district after they opposed him on policy and creating one of his own in its place.

Higher education reform

DeSantis, who attended Ivy League universities, also used the powers of his office to remake the Florida state university system through appointments to the Board of Governors and boards of university trustees.

In January 2023, DeSantis announced that he was appointing six new trustees to the board of New College of Florida in Sarasota. Several had ties to conservative think tanks. DeSantis’ commissioner of education announced his hope that they would remake the college into the “Hillsdale of the South,” referencing the conservative Christian college in Michigan.

Many of the initiatives begun at New College have become a model for the entire state university system. DeSantis has called for a less “ideological” university system, which, in practice, has meant closing diversity offices, censoring sociology courses, post-tenure reviews for professors and more administrative oversight over faculty hiring.

He has also begun the process of creating a new system of higher education accreditation for Florida and like-minded states.

Partisan remake of the state – and elections

After two terms as governor, DeSantis leaves Florida much more conservative than he found it. The once-purple state is now much redder, with Republican voter registrations outnumbering Democratic ones by 1.5 million voters statewide.

And the governor has taken measures to ensure that the trend will continue.

In 2022, DeSantis created an Office of Election Crimes and Security to investigate allegations of voter fraud, though there was no evidence of widespread voter fraud in the state. Voting rights groups view the office’s enforcement actions as a form of voter intimidation, raising doubt in the minds of eligible voters as to whether they can vote.

DeSantis signed legislation that tightened restrictions on voting by mail, a method that has become especially popular with Democrats since the pandemic.

DeSantis made it harder for groups to register new voters and easier to purge voters from the rolls if they do not vote regularly. In addition, he has made it more difficult for citizens to amend the state constitution by ballot initiative.

He also delivered on Trump’s demands for unprecedented mid-decade congressional redistricting. He pushed partisan gerrymandered maps through the Florida Legislature that were allowed by a Florida Supreme Court stacked with judges he had appointed. The new maps were drawn in hopes of winning Republicans as many as four new congressional seats.

Middle-aged white man wearing suit standing at a podium points at a middle-aged Black man in a suit seated to his right.
Gov. Ron DeSantis has endorsed Rep. Byron Donalds in the 2026 gubernatorial race.
Joe Raedle/Getty Images

What’s next for Florida

But while DeSantis’ conservative policies cement a legacy that will be difficult to overturn, the political fate of Florida remains less fixed.

DeSantis has officially endorsed U.S. Rep. Byron Donalds, R-Fla., in the 2026 gubernatorial race against Democratic candidate David Jolly, a former congressman. The rising number of independent voters, in particular, could make the election competitive. And it’s hard to predict how Republicans’ current unpopularity on the national stage will affect state and local races.

So it’s an open question as to whether Florida will remain the red “Free State of Florida,” where law and order come first and, as DeSantis put it, “where woke goes to die.”

The Conversation

Liv Coleman is affiliated with the Manatee County Democratic Party.

​Politics + Society – The Conversation

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1 in 2 Florida residents live in HOAs – how these private governments are reshaping the American Dream

The limitations set by HOAs often make homeownership as restrictive as renting. Jay Nolan/The Conversation, CC BY-ND

As she sat across from me drinking tea, Coretta – a pseudonym to protect her identity – shared her dismay about living in a central Florida community due to the control of her homeowners association, or HOA.

A Black mother of three with a background in real estate, Coretta has lived in her mostly Hispanic community for over 20 years. She told me that apathy had long replaced her anger.

“I don’t think [the community developers] intended for it to be a heavily Hispanic population. … They were expecting a certain economic class to come here. I think they were trying to push out the ones that they felt didn’t belong. I think they’re doing that and have done that.”

I’m a sociologist, and Coretta was one of 47 residents of this community that I interviewed between 2017 and 2020 as part of a survey to understand the experiences of people of color living in an HOA. All of the people I interviewed identified as Latino, Caribbean or Black.

Over and over, residents shared with me the same story: We are being given the clear message by the HOA governing officials that we do not belong here, but we cannot afford to leave due to rising housing prices.

The people I spoke to worried that even if they did move, that wouldn’t solve the problem. Nearly half of Florida residents live in communities overseen by HOAs, the largest share of any state.

And it’s not just a Florida phenomenon. Across the U.S., 80% of new single-family homes in subdivisions, and 60% of new single-family homes overall, are governed by HOAs. Even if they moved, families like Coretta’s would likely end up in another HOA.

Based on my research, stories like Coretta’s are an example of how homeowners associations act as what sociologists call racialized organizations. Racialized organizations, while appearing or even intending to be neutral, can create and maintain inequality. They can diminish the agency of racialized groups – that is, groups that are perceived as different from the white racial majority – and legitimize the unequal distribution of resources. Within organizations, being seen as white often provides advantages and power. What they formally state as rules and what they do can be very different, and is often shaped by race.

Based on my research, I believe that HOAs meet all of these criteria in the way they are structured.

Rules and regulations

HOAs are a form of private government, led by an elected board of volunteer directors. They often oversee residents’ aesthetic choices in order to maintain a consistent appearance in the neighborhood, but they have the power to do much more than regulate paint color and fencing placement.

HOA boards act as policymakers to pass and enforce community restrictions, fines and sanctions.

In some cases, HOAs even have the legal authority to foreclose on homes if a homeowner fails to pay HOA fees or assessments.

The policies that HOAs create and choose to enforce are sometimes controversial. For instance, in 2019, one Florida HOA made headlines when it told a veteran to remove her Puerto Rican flag.

And an HOA’s purview often extends beyond rules about flags or decorations on personal property to include things like sponsoring events and activities relating to cultural celebrations and community services. This means that many times, HOAs have a measure of control over home decor and public gatherings of residents, such as parades, festivals and holiday parties – including which holidays are celebrated at all.

Exclusionary by nature

There are about 373,000 HOAs in the U.S., affecting the housing of more than 78 million Americans. Yet there are no consistent laws from state to state as to how board members are elected and whether they must reside within the HOA. And even in some states where there are laws, the the regulation guidelines often vary across associations.

While federal laws limit the absolute power of HOAs, these organizations typically act as private government entities with substantial control. Research has shown they also act as spaces of exclusion, maintaining residential segregation and favoring those of higher socioeconomic status.

One survey from 2024 found that fewer than half of Americans living under an HOA believe their neighborhood is better off with an HOA, and 1 in 10 had considered selling their home for HOA-related reasons.

HOAs charge dues – a median of $230 monthly in Florida, with some homeowners paying over $500 monthly – typically tied to extra amenities. For this reason, they can be exclusionary by nature. The extra income required to keep up with HOA dues can act as a barrier to entry for many potential homebuyers. This exclusion often falls along racial lines and becomes a way of maintaining racial segregation. In practice, this segregation is seen as a way to maintain property values.

Voter suppression

On the other end of this are families who are pushed to the side. In my research, I continuously heard about the lack of agency residents felt. No one I interviewed currently attended HOA meetings. Residents who previously attended had long since stopped because they felt it made no difference.

Many residents told me they were frustrated by what they saw as voter suppression in their HOA. HOAs set the rules for how and when homeowners can vote for board representatives. In this Florida community, the HOA had decided not to allow voting by proxy, which would allow you to designate a neighbor to cast a vote on your behalf. This meant each homeowner must vote in person on the day and time set by the HOA board. Voting felt inaccessible to residents I spoke with, as it always took place in person on a Tuesday.

The HOA also allowed only the listed homeowner to cast a vote, which meant that other household members and renters could not vote. In fact, according to their HOA bylaws, renters were not permitted even to attend meetings, as this was a “privilege” afforded to homeowners.

These bylaws also excluded residents who lived in multigenerational family homes, like one woman I spoke to whom I will call Elena. Such arrangements are more common among Latino families like Elena’s. Though Elena paid the mortgage on the home, she was still barred from voting for an HOA representative.

Exasperated, she told me: “I’m not allowed to vote. You’re not allowed to vote with a proxy. My son, [who is listed as the homeowner], works crazy hours. He gets up at 3 in the morning to work, he comes home, has dinner and goes straight to bed … he never makes it. They should have that on the weekends.”

Even how the day and time of votes was communicated to residents was controlled by the HOA. According to bylaws, the HOA did not have to make this information available beyond its physical office, located at one end of the community.

Restricting the American Dream

This story goes beyond paint colors and fences. Historical discriminatory practices like redlining have inhibited homeownership for Black and Latino families across the nation dating back to the 1930s. Today, rates of homeownership are rising for all groups, but they are rising unequally. The Black homeownership rate, at 45%, is still lower than all other racial groups, according to census data. With the non-Hispanic white homeownership rate at 73%, the gap between the two is persistent.

As the racial wealth gap also continues to increase, Black and Latino residents are still more likely to rent than own their homes. At the same time, the number of HOAs in the United States continues to rise year after year. What will the future of housing look like?

Racialized minorities will increasingly reside within HOAs as homeowners and renters. Homeownership has long been a marker of the American Dream, but this dream presumes autonomy, voice and equitable treatment. When HOAs fence out the participation and culture of minority residents, they limit the value of homeownership for those residents.

The Conversation

I am a former resident of the community.

​Politics + Society – The Conversation

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Pennsylvania’s skill games are officially gambling – so should they be at every gas station?

This summer, Pennsylvania’s Supreme Court recognized skill games as gambling devices. MediaNews Group/The Citizens’ Voice via Getty Images

Pennsylvania lawmakers returned to Harrisburg on Sept. 28, 2026, after a 10-week recess with little time to determine the future of the state’s skill games. On June 15, the Pennsylvania Supreme Court ruled that the devices are slot machines governed by the state’s gambling and criminal laws. The court stayed its order for 120 days to give affected businesses time to adjust and lawmakers an opportunity to act.

That safe harbor period expires Oct. 13. Beginning the next day, Pennsylvania State Police say unlicensed machines outside casinos and qualifying truck stops may be seized, and the businesses operating them could face prosecution. The state Senate has only six scheduled session days before the deadline.

Bipartisan proposals in the Pennsylvania House and Senate would preserve the industry by licensing the machines and charging operators fees while limiting most establishments to five machines. Another bill would extend the safe harbor for six months. But as legislators focus on jobs, business revenue and taxes, they risk overlooking more consequential question about whether gambling machines should remain widely available in the gas stations, bars and social clubs that Pennsylvanians encounter in everyday life.

In this discussion, taxation and revenue are often at the forefront of everyone’s minds. However, from my perspective as a scholar who studies the legal and illegal markets that spring from prohibitions and legalizations, focusing on tax revenues misses the bigger picture. The fundamental question raised by skill games is this: When should society limit everyone’s freedom to buy something to protect the minority who would be harmed by their own choices?

A stool sits in front of a gambling machine that reads
Skill games resemble slot machines and will now be regulated as such, since players insert money and can win cash.
Mark Levy/AP Photo

When government bans physical products

Democratic governments don’t typically stand between citizens and their impulses to buy things. If someone wants to drop $80 on a stuffed animal, that’s their business. Yet police arrest people for selling $80 worth of methamphetamine. The government prohibits meth sales because society does not trust everyone to make good choices about such powerful, addictive drugs.

That’s not to say the line is absolute. For example, raw milk is restricted due to food poisoning risks, despite being nonaddictive. Nicotine, while addictive, is legal – though heavily regulated – and the legal status of cannabis is evolving.

Still, the general pattern in the U.S. is that nonaddictive consumer goods are generally permitted, albeit with regulation, while addictive substances face closer scrutiny.

A man stands behind a counter featuring cannabis products.
Cannabis is currently legal only for medical use in Pennsylvania. Recreational marijuana remains illegal.
Richard Vogel/AP

Should government restrict addictive experiences?

By contrast with physical products, policymakers now tend to duck difficult conversations about what to do with addictive services or experiences like gambling and video games. It has long been recognized that just as taking cocaine can trigger a dopamine rush, so too can video games and gambling.

The American Psychiatric Association’s official manual recognizes gambling disorder in its chapter on substance-related and addictive disorders.

Five people sit in front of a sign that reads
The Pennsylvania Gaming Control Board regulates all forms of legalized gambling in the state.
MediaNews Group/Reading Eagle via Getty Images

That raises the difficult question of how society might consider restricting the availability of certain forms of gambling. Presumably, most people who use skill games have fun and are not harmed, but skill games may appeal particularly to vulnerable groups, including young people and people with gambling problems.

A Penn State study found that, relative to other gamblers, those who play skill games spend more time and money gambling, and 1 in 4 could be classified as “at-risk” or “problem gamblers.” Furthermore, that at-risk or problem group probably accounts for much more than 25% of dollars and hours spent on skill games.

With addictive products, a small group of heavy users often accounts for most of the consumption.

Beyond tax revenue

Focusing on tax rates or revenues overlooks the bigger picture. A gas station has good reason to offer skill games – they draw customers who might otherwise buy gas from a competitor.

A man and two women sit behind gaming machines.
Prior to the Pennsylvania Supreme Court’s ruling, skill games operated untaxed across Pennsylvania.
Boston Globe/Boston Globe via Getty Images

But that’s an argument about which stores capture sales, not about total economic activity. The state’s decision to regulate skill games like slot machines will likely have little effect on how much gasoline gets purchased overall.

The real question is whether Pennsylvania and cities like Pittsburgh and Philadelphia want skill games and other gambling opportunities to be widespread and unavoidable for people who struggle with compulsions to gamble. The alternative is asking the majority to accept the inconvenience of having gambling cordoned off from daily life in order to avoid putting a stumbling block in front of their neighbors.

Not so long ago, gambling was mostly restricted to a handful of places, notably Las Vegas; Atlantic City, New Jersey; and horse tracks. Ubiquitous availability of gambling may be a convenience for the majority, paid for dearly by the minority for whom constant access challenges their self-control.

This is an updated version of an article originally published on July 17, 2026.

The Conversation

Jonathan Caulkins receives funding from The National Science Foundation Grant D-ISN: Improving our Understanding of Illegal Opioid Supply Networks (2146230) and is an adjunct researcher with the RAND Corporation. The opinions expressed here are those of Caulkins alone, and do not reflect the views of either Carnegie Mellon University or RAND.

​Politics + Society – The Conversation

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WPTavern: #235 – Rob Pugh and Tony Arcangelini on Bringing Podcasting to Jetpack

Transcript

[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.

Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, bringing podcasting to Jetpack.

If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.

If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.

So on the podcast today we have Rob Pugh and Tony Arcangelini. Rob and Tony are longstanding members of the Automattic team with extensive backgrounds in marketing, product, and software development. They’ve spent years building tools for creators, writers, podcasters, and everyone in between, and now they’re fully immersed in WordPress’s evolving podcasting capabilities.

If you’ve been looking for ways to run your podcast from your own WordPress site, this conversation is for you. Rob and Tony dive into the new Jetpack podcasting features, and why they made the leap from WordPress.com’s basic audio offerings, to a more robust, integrated solution, within Jetpack.

They talk about what makes WordPress and Jetpack such a powerful home for creators. The ability to bring your newsletter, blog, podcast, and all your content and communication under one roof, all while keeping ownership of your data.

We talk through the advantages of keeping your content out of walled gardens like Substack and Patreon, and the value of flexibility, whether that’s adding WooCommerce to sell merch or customising your site’s look.

Rob and Tony breakdown just how easy it is to start your show. Drop audio into a post, set your category, and let Jetpack handle the rest. From distributing your RSS feed to major podcast apps, to sending out newsletters, and automated social posts. They also get into how integrations with PocketCasts and Jetpack AI make content creation, transcription, and distribution smoother than ever before. Plus how WordPress is open Foundation promises you’ll never be locked in.

If you are a creator wondering how the next generation of podcasting fits into the WordPress ecosystem, or just want an easier way to launch and grow your show, this episode is for you.

If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well.

And so without further delay, I bring you Rob Pugh and Tony Arcangelini.

I am joined on the podcast by Rob Pugh and Tony Arcangelini. Hello, both.

[00:03:23] Rob Pugh: Hey, how’s it going, Nathan?

[00:03:24] Tony: Hello, Nathan.

[00:03:25] Nathan Wrigley: Nice to have you both with us.

Today we’re going to be talking about something which is actually genuinely dear to my heart because we’re going on about podcasts. Yay!

I’ve been in the podcasting space for decades, and WordPress has been the place where I’ve done it every single episode. I’m entirely indebted to WordPress for the capacity to do all of the podcasting I’ve done. But I’ve never done it inside of Jetpack, because until recently, I don’t think that was possible. So that’s what we’re going to talk about today.

First of all, I’ll just go round the houses. I’ll start with Rob. Would you mind giving us just a quick potted bio of what it is that you do over at Automattic, Jetpack, whatever it is that you want to mention.

[00:04:04] Rob Pugh: Yeah, so I’ve worked at Automattic for seven years. I’ve been in marketing and now focused more on product, but I like to do a bit of everything. And I work mostly with tools for people that create stuff. So podcasts fit right in there, and we are excited to build out this feature.

[00:04:19] Nathan Wrigley: Nice. Thank you. Tony.

[00:04:21] Tony: Yeah. I’ve also worked for Automattic for about eight years now. I do software development, and so I have had firsthand in building everything that we’re talking about today.

[00:04:31] Nathan Wrigley: Okay, thank you very much.

Now, just before we started recording, I was on the call with Tony before Rob joined in and you labored the point, not labored, but you mentioned that you were in the sort of creator side of Automattic. I didn’t know that existed, but that to me is about the most interesting bit of any organization. You know, the bit where the musicians come, and the poets come and the writers come and the podcasters, and the videos and the YouTubers, and all of that come. I think that’s really interesting, and I didn’t realise there was a wing of the business entirely aligned to that. But I guess I’ve been schooled, and now I know. So podcasting definitely comes under that banner.

Okay so I didn’t know this existed, and I think it didn’t exist, but maybe Tony can redirect me a little bit here. Podcasting in the WordPress space, I think you could do more or less everything that we’re about to talk about inside of wordpress.com until recently, but now it’s shipped inside of Jetpack. First of all, I’ll just send that one to Tony. Is that true? Is this all like a port of things into Jetpack from .com?

[00:05:32] Tony: I’d say it’s a little bit more than a port. So we built a very basic feature of podcasting in WordPress.com to offer WordPress.com users. It was very basic. It was just the feed. Basically what you see in the free offerings right now. The ability to drag an audio into a post and for that post to then become a podcast episode. And then we had a curated RSS feed that was available. And then very basic, the core basic iTunes tags that are needed to be able to be picked up by these apps.

That existed there. It was a bit outdated. It hadn’t been touched in a long time, and so we felt like it would be a great tool to leverage for creators. Giving them a better product, something that would be useful with stats and the ability to manage your episodes and all of that. And we figured if we were going to put all this effort into it, that we should probably make it more widely available. And so Jetpack was, I think, the natural fit for us.

[00:06:26] Nathan Wrigley: Yeah, I’m kind of curious how it’s ended up in Jetpack and not just its own plugin. Is it because you’re leveraging the other things that Jetpack can do? Are there sort of dependencies, if you know what I mean, where, okay, it just makes sense because Jetpack already does that piece of the puzzle, and we can just build over the top of that?

Or is it just the brand recognition, the fact that you’ve got an email list that you don’t need to convert and they can just toggle a switch and automatically have got podcasts? What was the reasoning on putting it inside of Jetpack and not just its own thing?

[00:06:54] Tony: I would say, at least from an engineering perspective, there’s stuff that’s in it that is exclusively within Jetpack. So, the ability to do stats, that’s a hard thing to do when you’re having a self-hosted site, to be able to watch and see what apps are actually touching those download files, and then be able to aggregate them all in one place and then give them back to you in a way that’s easy.

So, at least from an architectural perspective, Jetpack was the easiest because it allows us to leverage some of the endpoints that are already there, and use a lot of those tools.

But then secondly, I think it’s also from an overall product perspective, being able to put it alongside other features like newsletters. Where you can have a newsletter, you can be able to take it into the reader. Have this one episode that now spans across multiple different avenues to be consumed, is I think, also another big benefit in putting it into Jetpack. As opposed to just dropping another, because there’s already a lot of plugins out there, a few big plugins that you can grab for free that do podcasting.

[00:07:56] Nathan Wrigley: I think one of the big bits that I realised early on in my podcasting journey was that you’re not really just trying to create an audio feed. It’s more useful as a podcast if you’ve got this kind of wrap around thing. So like you say, you’ve got a home which is yours, AKA your WordPress website. But also things like the capacity to send out an email if people are interested in subscribing, and they don’t necessarily have a podcast player that they use all the time, but they do want to consume your content.

The fact that they can subscribe to a newsletter, you click publish, that newsletter automatically drops in their inbox. It just makes sense that all the jigsaw pieces that a podcaster needs, it feels like WordPress has had forever.

And there is some part of me which is curious that it’s taken this long to come into the, let’s say, .org side of WordPress. Because all of the different parts, the newsletter, the RSS feed, the blog posting, all of that stuff has been available. It just kind of never got joined up. It strikes me as odd because people have moved over to Patreon, Substack has become this whole thing over the last decade. And really it felt like WordPress had that audience a decade ago.

Maybe it’ll claw it back. I certainly hope it does, but it feels like a lot of people have left the WordPress ecosystem for their podcasting because that stuff wasn’t available. Rob, maybe you want to take that one? It’s not really a question, more of an observation.

[00:09:16] Rob Pugh: Yeah, there’s a lot to unpack there. I agree. I think we were a little late in bringing some of these tools to wordpress.org. But I think we’re seeing the renewed focus across the technology space on ownership.

WordPress has remained the best way to do that. And for us to be able to offer these tools to users. It shows everyone that you can, as you said, own your blog your newsletter, your podcast, together. And it does make sense for us to offer all of these tools in one space.

I like to think of it going back to the origins of WordPress, and we started as blogging, everyone getting your thoughts out there and sharing them. Meeting new people, engaging and creating communities. And podcast is just another medium. We provide that for the written word, so of course we should try and provide that for the spoken word as well. So I do hope that we can show people the benefits, and the ease of having it all together and come back and give us a try.

[00:10:11] Nathan Wrigley: Yeah. I think for me at least anyway, that argument is embedded in my soul. The idea of owning your own content on the web is really important. It’d be interesting to see in the year 2026, 2027 and going forward how much that stuff really matters. I’m just curious, in the age of AI whether people still want to own anything at all. But it’ll be certainly interesting to see.

[00:10:30] Rob Pugh: Sorry, yeah, weigh in on that. I think we’ve seen it over decades and comes in waves. When social media started it was really exciting, and people ran and then saw some of the pitfalls, and they start coming back.

And then recently you mentioned Substack, and I loved Substack when it started. It was a space for some serious dialogue, and a place for writers engage. And then over time, well, we need that VC money, and now it’s basically another social media site. And you realise, oh I don’t really own my data, I just own a Substack, and how valuable is that? And it’s coming back.

And I think AI, it’s becoming even, the cycles are quicker now. AI’s incredible, I use it all the time. I use it to help come up with prototypes for how to best display this podcast product. But, you’ll see quickly that you don’t own anything, and you need to have a home like WordPress. And you retain ownership of your audience, and your data and your posts and your podcasts, and that’s, I think, never going to go away, and AI’s only going to reinforce that for people.

[00:11:23] Nathan Wrigley: Yeah, I think one of the curious things as well is if you want to do anything outside of the normal that the platform will allow, so let’s take the example of Substack. There’s a limited subset of things that it can do. The bedrock of what it does I’m sure is excellent. I confess I’ve never used it, but I’ve seen many people deploy it for their own podcast, so you know, it must work.

But the minute you want to stray outside of those boundaries, and you want to do something a little bit different, I don’t know, you might want to sell some merchandise or something like that. Well just pop WooCommerce on top of your website and you’re off to the races.

Or, I don’t know, you want to have a different flavor in the way it looks at Christmas or something, well you just adapt the theme. And I’m, imagining good luck doing that over on these proprietary platforms. I don’t know if that’s possible, but it certainly would be a lot harder than it would be on the WordPress side I would have thought.

[00:12:08] Rob Pugh: For sure the customisation expanding is all very important, but to me even more important is just that it feels like Substack is just another platform that’s changing the rules on their people midstream, and if you don’t like the direction of. Like tried it before and it was nice to have a non-social media site to have serious writing and reading of other serious authors, and now I’m getting short form reel videos on my homepage, and I didn’t sign up for this.

And if you’re a creator over there, you might be stuck. How do you port your audience over? It’s technically possible, so they say they’re open, but it’s a pain, and people don’t want to leave. And if you’re actually successful, they take 10%, which is great when you’re zero paid subscribers. But, there’s people paying $10,000 a month to Substack.

[00:12:48] Nathan Wrigley: They take 10%?

[00:12:49] Rob Pugh: 10% no matter what, which is great if you’re free, but if you have 100 paid subscribers paying you $10 a month, suddenly it’s insane. Like it’s a terrible deal and people feel stuck. Like WordPress even, wordpress.com, jetpack, if don’t like those rules, we can’t change them too much. You can go to any of the other great podcast hosts, or plugins.

[00:13:09] Nathan Wrigley: Yeah, I guess that’s a curious thing. And then you can embed those on your WordPress website and just carry right on as if nothing had happened. Yeah, that’s a really interesting point.

[00:13:15] Rob Pugh: Exactly.

[00:13:16] Nathan Wrigley: So from what I’ve seen, it looks like a really simple solution to implement. What I mean by that is, as a user of your product, it seems like you’re basically doing a bunch of stuff which as a WordPress user you would be simply doing anyway.

Like, you create a post. I don’t know if there’s a requirement to have a special custom post type for a podcast, or if you can just use regular posts. You go in, drop some audio in, and kind of you’re off to the races. Type some text and what have you.

Is it really as simple as that? Is it simply a case of make a post, drop some audio in? Or is there some stuff that you need to do in advance to prepare your podcast? So I’m leading you up the garden path with that question. Tell us how it works. What do you need to do in order to get started? How much work is involved?

[00:13:59] Tony: Yeah, I think that’s it. There are a few settings that are naturally required for starting a show. So you have your typical art for your show. You’ve got to set your categories and things like that in a setting. But then once that’s all set up, all you do is you create a new post, drop in the audio. We actually have an audio block as well, like a podcast episode block that will pull in a lot of the newer, fancier, podcasting 2.0 markup as well for you to do like chapters and things like that. And then that’s it.

As long as it’s within the category, it’s not a custom post type, it’s just a regular post. And then we are able to differentiate between an episode and just a post by two things. One, is it in the designated category that you set? And two, does it have the audio or video? We also have a few video files that we allow as well, and that’s it.

[00:14:46] Nathan Wrigley: Okay, that’s really neat. So you can use a regular WordPress post, but if you don’t assign it the category, let’s say in this case I’ve named it podcast, let’s go with that. If you don’t assign that category, it’s a regular post. Nothing off that tries to smuggle its way into your RSS feed, which would be attempted to be consumed by a podcast player. It just doesn’t go in there.

The minute I assign the category of podcast, drop in some audio, then it’s in that separate RSS feed. Dear listener, if you’re not familiar with that, basically a podcast is an RSS feed. That is literally what it is. Your podcast player is just consuming a bunch of text, which is an RSS feed, and interpreting that in a certain way with images and the audio and what have you.

And so that’s it. That’s all you have to do. Configure the settings, put a piece of audio in, assign the category, click publish. You’re done.

[00:15:35] Tony: Yep, that’s all. That’s all it is. I think the harder part is trying to come up with the titles and filling out the show notes. And, I have a friend who I got to start a podcast when we were working on this product, and he was using it, giving us feedback. But then, it’s like I looked at his podcast, and it was literally just like episode one, and it just, he’s like, “That’s the hard part, is coming up with all of the other stuff.”

[00:15:53] Nathan Wrigley: But you have Jetpack AI as well, don’t you? So there is an opportunity, I would presume, to lean into that. If you were to write a corpus of text that went alongside the, I don’t know, the audio, it could be a transcript or what have you. Presumably then Jetpack can go sift through all of that, and suggest some sensible titles if you really can’t be bothered to work out a title for the podcast episode. But then again, does it have the capacity to do things like trawl through the audio and transcribe and things like that? Or is that a bit roadmap-y still?

[00:16:20] Tony: Yeah. So that was one of the things that we wanted to work on was the ability to transcribe. And, because we have the privilege of working closely with Pocket Casts, we have, a lot of fancy tools that they have built already for their podcasting platform that we were going to try and leverage for the podcast show.

[00:16:39] Nathan Wrigley: Pocket Casts is an Android, iOS, and, it’s a web player as well. It’s a place where you go download onto your phone or what have you and play them. I have it, I use it every single week, and I’ve noticed that whether a transcript is made or not, Pocket Casts actually makes one.

[00:16:54] Tony: Yep.

[00:16:54] Nathan Wrigley: So if I ship a podcast without a transcript, Pocket Casts magically has a transcript. So I don’t know where that voodoo is happening. But that technology, you can then do double duty on that. You can take the technology they’ve built, use it in the Jetpack side of things, and do the transcription. Okay, that’s neat. Sorry, I interrupted. Apologies.

[00:17:11] Tony: You’re good. Yeah, that’s all of it. That’s, it right there.

[00:17:13] Rob Pugh: I think that’s a great segue into Pocket Casts, which in our opinion is the best app to listen to podcasts. The best platform. And one of the really cool things we were able to do with, because we work closely with Pocket Casts, is when you are distributing your podcast. We pick, just to start, the six biggest ones and hold your hand on submitting to them. But Pocket Casts is actually Automattic. Automattic, you can spell it with one or two Ts. And, if you click the button, it just is uploaded to their network It takes minutes, and it’s, some of the other ones, we hold your hand, but it’s a little annoying, and some of them can take a couple days, like Apple, to approve things. But, Pocket Casts just works. I don’t know if you want to add anything on that magic, Tony.

[00:17:52] Tony: Yeah, it’s very simple. It’s like right off the bat. If you already had an episode recorded, you could start a new website, upload your first episode, set your settings, and be on Pocket Casts, I would say, in less than an hour, honestly.

[00:18:06] Nathan Wrigley: Yeah, because you’ve got that tight integration.

[00:18:08] Tony: Yeah. It doesn’t say anything for the website configurations, which I’m sure would take more time, but at the very least, if you wanted to get your show out there, it’s a pretty instant approval.

[00:18:17] Nathan Wrigley: I think podcast players. If you’ve never run a podcast, there’s this whole dance that you have to do. The first time you ever try to release an episode, and that is to get it set up with the distribution channels that are popular. So I’m thinking of things like Apple Podcasts, and YouTube Music, and Amazon, and the list goes on and on. There’s, dozens of them, some more important than others. I think probably Apple is probably the biggest one, and maybe Spotify and some others come in second and third place.

But you have to do this thing where in some cases you have to go and get an account, and there’s really no way around that. Do you do some of that heavy lifting though? Do you make it easy for people to understand how to do it? When I did it, like 10 years ago for the first, and thankfully, only time I really ever had to do it, it was a case of going out and Googling it and reading things. But do you have that information in the UI to make that journey a little bit easier, reduce hours to minutes perhaps?

[00:19:07] Tony: Yep, we have a button.

[00:19:08] Rob Pugh: So there’s a distribution tab which lists the, all six like you mentioned, Amazon, Spotify, Apple, Pocket Casts, Podcast Index, which covers a whole bunch of minor networks. And I’d love to one day have it be fully automatic like it is with Pocket Casts. But some of them you need actual partnerships with these, Apple or Spotify to make that happen, and we haven’t prioritized putting a business person to go start a relationship and that.

So we will organize them for you and try and give clear instructions in our documentation to how to do it. But there is just a button then when you’re looking and it shows you the status of it, if it’s in or not.

[00:19:42] Nathan Wrigley: Okay. So you click the button, do the necessary thing, and then it will report back to you whether or not that has been successful. It’s a bit of a strange vestige really of the internet from way back when. It feels like in this day and age of everybody using APIs to connect to this, that, and the other thing.

But companies like Apple seem to be very unwilling to let that bit of their system be wide open. You’ve got to sign up for an Apple Creators account. I forget exactly what it’s called, but you log in and then you submit your RSS feed. It really doesn’t take that long, but you still have to do it.

[00:20:12] Rob Pugh: Yeah.

[00:20:13] Nathan Wrigley: And I think they’re doing it because they get to see from the inside out, how popular your podcast is. And I don’t know, maybe they can monetize things from their end. I’m not really sure how that works.

[00:20:23] Rob Pugh: It’s really another example of the closed internet.

[00:20:26] Nathan Wrigley: Yeah.

[00:20:26] Rob Pugh: Which is terrible. Why does Apple and Spotify need to be closed? So I think with having your podcast on WordPress with Jetpack, wordpress.com, and being in Pocket Casts, great. Then you’re, in the more of the open garden which is a better place to be.

And the cool thing with our stats, you can see who’s coming, like how many people are listening to your show on Apple versus Spotify versus Pocket Casts. So you know if you’re not getting any from Spotify, then you don’t even need to be there. Of course though, it helps with findability to be everywhere, so we want to give you that option.

[00:20:56] Nathan Wrigley: Yeah, at the end of the day, it all boils down to an RSS feed, which if it’s on your WordPress website presumably contains your domain name, forward slash, I don’t know, feed forward slash something maybe. So your RSS feed is going to be fairly short, probably very on message.

Does it work that way or does it have some sort of Jetpack or, I don’t know, WordPress.com thing in it? Because when you go to these other platforms, it’s typically platformname.com/randomstringof12characters or something like that, which is very hard to read out in your podcast. But the way you’ve got it built, it sounds like the sort of thing that would trip off the tongue. So you know, wptavern.com/podcast. Put that into your podcast player of choice and you’re done. I’m saying all of that like that’s true, but I don’t know if it is.

[00:21:40] Tony: Yeah, that’s it. Slash feed at the end.

[00:21:43] Nathan Wrigley: Okay.

[00:21:43] Tony: Because it is an RSS feed, yeah.

[00:21:45] Nathan Wrigley: That’s still fairly straightforward. But again, that’s a nice bit of branding, isn’t it? And, I think that’s really good.

Linking it back to the branding. We touched on this a minute ago, but if you haven’t started a podcast before, it may not be entirely obvious that you do want those other things like a newsletter, and like the ability to post to socials, and it feels like you’ve got the complete wraparound solution for that.

Because as your podcast grows, which let’s hope it does, then you will probably wish to have a relationship with your listeners via an email newsletter. You probably will wish to be posting on social media. You probably will wish to do all of these different things. So social posting, newsletter, RSS feed, WordPress as the sort of custodian of all the text and the images and the videos that I put in. Is there any other secret sauce that we’ve missed there? Is there any other sort of unique binding that Jetpack brings that we haven’t mentioned there?

[00:22:37] Rob Pugh: I’ll take it back first to like why we started this, and decided to build this, and I think you’re exactly right. First we found there are lots of WordPress.com and Jetpack users who have podcasts somewhere else. And that’s fine, but they were forced to because we didn’t offer it, and that really makes sense. Why would you need to go somewhere else?

So you say today, our goal in creating it was twofold for the people creating the platform. It should just be as easy as possible. Podcasting and writing is hard enough. You should focus on that. Let us handle all the difficult stuff.

Like you said, you need to, have a newsletter and a podcast and a blog and own all of it, and why can’t you do that with one publish event? And then from the consumer’s side of like consumer of content, some people want to listen to only podcasts, and some people want to read on a blog or, say, the WordPress.com reader. Shout out, go check that out if you haven’t in a while.

And like me, I prefer to actually read stuff in my email inbox, like a old weirdo. It shouldn’t be, you should let people consume however they want to, and it shouldn’t be a lot of extra work for you, the host, the creator, to manage all of these things on different platforms. Just have it be as simple as possible, and that was really our goal. And then, yes, exactly what you said with all the other Jetpack stuff. Social media is a great one. Gosh, you could go on and on. Performance, security, basics.

[00:23:46] Nathan Wrigley: Yeah. And it binds to, you said it just then, and it binds to the one publish event. So when I began my podcasting journey you end up with, like all these Zapier connections and different ways that, I don’t know, a webhook which goes off here and does a particular thing because you want it to be posted to this social network. With this, once you’ve got all of the bits and pieces configured, you click publish.

So you know, you do your audio, you write your text, you do all of that in a draft state, upload the audio. But the moment you click publish, the newsletter goes out, the social media posts go out, and all of that just happens automatically. And you don’t have to think about it. And they’re already there in your website.

It’s not like you have to do much. You just toggle, actually we should talk about that. You have to toggle the Jetpack podcast setting on, and presumably the newsletter setting, and yada yada, all those other things. But once you’ve toggled all those things on and got them set up, every time you click publish, all of those dominoes fall, and everything just happens on autopilot, which is really nice.

What do we need to toggle on? How do we set it up? How expensive is it? Let’s start there.

[00:24:50] Rob Pugh: I’ll talk about the pricing and then Tony can talk about the, the toggles.

[00:24:54] Nathan Wrigley: Excellent. Yeah.

[00:24:55] Rob Pugh: Yeah, we talked a bit about the pricing. I think that Automattic has always had a really generous free tier across its products, and it made sense for us to continue that. So you can today go to WordPress.com and start a blog for free.

It’s going to have some ads on it, but it’s free. You can have your newsletter sent out unlimited sends for free with unlimited subscribers, and unlimited podcasts for free. That’s like, amazing deal. We don’t get enough credit for that, but cool.

But we did build some compelling things to make you hopefully want to upgrade, or as you grow your podcast, you’ll find valuable. I think the stats are really cool. To me, all of the essential stats and none of the unessential stats, which if you’re an advanced podcaster might not be as good as you’re looking for. But, for most novice users, you just want to know the basics.

Anything beyond that starts to feel like Google Analytics, like, I’m lost. So just give me the basic. Are they coming on Apple? Where, how many listeners to which episodes, and where in the world are they coming from? Which refers, like which sites are they coming from? That’s a great starting place for me.

Help with distribution, the episode list, having a clear place for all your podcast episodes, the podcast block, really cool. And on WordPress.com too, we include the audio hosting once you upgrade. It’s not on Jetpack yet, so we’re waiting to see if, because we offer a similar thing for VideoPress, shout out best video hosting for WordPress.

[00:26:09] Nathan Wrigley: Yeah, there’s VideoPress will handle the video side of things. That’s becoming the thing, by the way. I’m sure you know that. But in the podcasting space, I went to The Podcast Show in London, about four months ago or something like that. Everybody’s talking about video.

[00:26:22] Rob Pugh: Yeah.

[00:26:23] Nathan Wrigley: And so that being bound into Jetpack as well is just another string to your bow. I’m just going to segue slightly. I think Pocket Cast does a pretty good job of doing things like HLS video. I could be wrong about that, but I’ve got a feeling it does.

[00:26:35] Rob Pugh: They even hook up with your Apple TV now, so you can watch and listen and yeah.

[00:26:40] Nathan Wrigley: Oh, so this is really clever and completely out of the realms of possibility just a year ago. So you could be listening on your headphones whilst you’re out walking the dog on your podcast player, so you’re only listening to audio. And you come back in, put your Apple TV on, turn on the Pocket Cast player, and it will seamlessly drop you right in the video at the exact moment where you finished the dog walk. It’s so clever and so neat. I love all that stuff.

[00:27:08] Rob Pugh: The future is so cool.

[00:27:09] Nathan Wrigley: Yeah.

[00:27:10] Rob Pugh: I love it.

[00:27:10] Nathan Wrigley: Okay. So Tony, how do we switch it on? Is it genuinely one toggle in the Jetpack settings, or is there a little bit more to be set up?

[00:27:17] Tony: Yeah, more or less. There is one toggle to turn the module on. And then once it’s on, you go to Jetpack and click on the podcast option, and then from there, there should just be one button that is to set up your show.

And all it really requires is you either creating a new category or selecting a category. And this is, as we were talking about before, the category feed that is going to be taken over from there. And then you technically are done. But it’s advised that you fill out all of the other base settings, and we walk you through all of the ones that are required by the podcast show apps, to make sure that you don’t get blocked by Apple or Spotify for not having the necessary settings.

[00:27:57] Nathan Wrigley: If I’ve been a podcaster for a number of years and I’ve got, I don’t know, a back catalog of 100 episodes or something like that. How do we handle that? How do we bring in previous episodes? And is there like an automated way of doing that or do I have to go and refigure 100 brand new pages on my WordPress website?

Is there any heavy lifting done there? Let’s just deal with the audio first, just the RSS feed and the audio. Is it a simple case of dropping the old podcast RSS feed in and you’ll capture all that audio and it’ll be on the Jetpack side of things? Let’s do that first.

[00:28:28] Tony: That’s a great question. I am not super familiar with the Core WordPress importer, but I believe that if there is a valid RSS feed with the normal RSS style tags, like enclosure and things like that, you should be able to import your RSS feed. Depending on how it’s configured on your current host, directly into WordPress. I’m not too sure what that would result in exactly. Especially because there’s a lot of different hosts out there, and it’s not like there’s one standard format for exporting your content. But yeah, that should get you part of the way there.

Then I think in the future, we’re really looking to start targeting some of the major current podcast hosts to be able to configure a migration flow to be able to come from those places to ours, in a more seamless way, albeit whatever sort of export they can give you or, whatnot. But I think that’s still on the horizon.

[00:29:27] Nathan Wrigley: Yeah, it’d be really nice to, let’s say I have 100 episodes and I’ve got, it’s over on whatever, hosting platform X over there, for my podcast audio feed. It’d be nice to be able to just suck in all the descriptions, and all the titles and have them be created as WordPress posts with the category assigned. So that essentially my WordPress site with the click of a button and the wait of an hour has suddenly got 100 posts of the podcast type all ready to go. And then, that’ll sit inside my SEO sitemap and all of that kind of stuff. That would be really interesting to be able to do, I think.

[00:29:58] Rob Pugh: Yeah, I think we will try and have that in the future. We usually do try and make importing, especially from closed platforms, super easy. An example, another Substack. We have an amazing Substack importer. They’re not a big podcaster yet, but they, do have some, and we can look at adding that. But if you have all of your newsletter on Substack, you click a button and we bring over your whole, build you a website, bring over all your posts, all your subscribers, even paid subscribers. We seamlessly transfer it to the Stripe account. Everything we’re building, we’re just trying to make it super easy for people to own your data, go wherever you want. We encourage movement in and out, wherever you want to go, it’s up to you.

[00:30:31] Nathan Wrigley: I suppose that then leads me to this question, which is, and you’ve probably just answered it. You’re not holding people behind some sort of paywall here. If people try Jetpack Podcasts out and they decide, “You know what? I really want to go the other direction. I want to maybe go back to where I was, or just move to a new host,” or what have you. You’re not holding any of that hostage, are you? You can take it and run with it and put it somewhere else?

[00:30:52] Rob Pugh: Yeah. Yeah, absolutely not. Like that’s the, I think, one of the fundamentals of WordPress. You should be able to move within WordPress and out as much as you want. I will say that this is a new feature that me and Tony have built. Just because something doesn’t exist in a super streamlined way, doesn’t mean it’s our intention to lock you in. So please reach out and we’ll happily help you migrate off if that’s your wish.

[00:31:15] Nathan Wrigley: So I’ll just let you know, dear listener, that there’s several URLs which rather than read them, because in many cases they can be quite long. But one of them, which is really easy for me to say, I might as well do that one, is wordpress.com/podcast. That’s probably the easiest one. Oh, and maybe this one as well, jetpack.com/support/jetpack-podcast. There’s several more.

[00:31:38] Rob Pugh: Let me jump in. Let me sorry, Because as of two days ago, we now have jetpack.com/podcast.

[00:31:45] Nathan Wrigley: Oh, okay. That’s way better.

[00:31:46] Rob Pugh: We just relaunched the entire jetpack.com site, which is cool. You should go check it out. Yeah, so.

[00:31:51] Nathan Wrigley: Again though, that, so what was that? Jetpack.com/podcast is kind of the home for all of those bits and pieces.

[00:31:56] Rob Pugh: Yep, exactly.

[00:31:57] Nathan Wrigley: In which case, go there. That’s where you’re going to find all of the bits and pieces and I presume, when things are, adapted and modified.

[00:32:03] Rob Pugh: Yeah, the way to think about it’s still for some people confusing about Jetpack. So if you would like a website, the best WordPress hosting, then go to wordpress.com/podcast, and we’ll host your podcast for you. And if you want to host somewhere else, that’s great. Go host your WordPress site somewhere else, then go to jetpack.com/podcast and we’ll get you all set up as well.

[00:32:23] Nathan Wrigley: In which case, I will say thank you Rob, and thank you, Tony. Thanks so much for chatting to me, both of you.

[00:32:28] Rob Pugh: Yeah. Thank you Nathan.

[00:32:28] Tony: Yep, thank you.

On the podcast today we have Rob Pugh and Tony Arcangelini.

Rob and Tony are longstanding members of the Automattic team, with extensive backgrounds in marketing, product, and software development. They’ve spent years building tools for creators, writers, podcasters, and everyone in between, and are now fully immersed in WordPress’s evolving podcasting capabilities.

If you’ve been looking for ways to run your podcast from your own WordPress site, this conversation is for you. Rob and Tony dive into the new Jetpack podcasting features and why they made the leap from WordPress.com’s basic audio offerings to a more robust, integrated solution within Jetpack. They talk about what makes WordPress and Jetpack such a powerful home for creators: the ability to bring your newsletter, blog, podcast, and all your content and communication under one roof, all while keeping ownership of your data.

We talk through the advantages of keeping your content out of walled gardens like Substack and Patreon, and the value of flexibility, whether that’s adding WooCommerce to sell merch or customising your site’s look. Rob and Tony break down just how easy it is to start your show, drop audio into a post, set your category, and let Jetpack handle the rest, from distributing your RSS feed to major podcast apps, to sending out newsletters and automated social posts.

They also get into how integrations with Pocket Casts and Jetpack AI make content creation, transcription, and distribution smoother than ever, plus how WordPress’ open foundation promises you’ll never be locked in.

If you’re a creator wondering how the next generation of podcasting fits into the WordPress ecosystem, or just want an easier way to launch and grow your show, this episode is for you.

Useful links

Pocket Casts

VideoPress

The Podcast Show London

Podcasts on wordpress.com

Podcasts on jetpack.com

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Download bbPress 2.6.19 from WordPress.org, or update from your WordPress dashboard.

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