NOTN- What began as a simple solution to an overcrowded online buy-and-sell page has grown into one of Juneau’s most influential community forums.
The Juneau Community Collective, founded in March of 2014 by local resident Dan DeBartolo, now counts nearly 30,000 members and serves as a central hub for sharing information, asking for help and staying connected during emergencies and everyday life.
“So many people wanted to post all kinds of information about the community that wasn’t strictly about selling and buying.” Said DeBartolo, “So I just decided, we need to start up something else, initially, the page was called Juneau Community Concern, and that was early 2014, so we’ve been up for about 12 years now, but after a while, we switched to Juneau Community Collective, because it wasn’t just about people airing their concerns.”
Over the years, it has become a go-to resource during major events such as glacier outburst flooding, the recent winter storms and infrastructure disruptions, even a source for your local news outlets.
Members frequently use the page to report road conditions, locate lost pets or belongings and coordinate help during emergencies.
Reminiscing on favorite community posts and stories, DeBartolo said, “Somebody had a pet cat that had climbed up a tree, the cat did not want to come down, was up there for multiple days, the fire department was having a challenge getting involved. It became this big community interest piece where people had suggestions, people wanted to help these individuals just get their poor cat out of the tree. We were able to follow a story of somebody, in a town that really loves their pets, have their cat finally get rescued, and all the community support. I remember just feeling really good about having a space where people could discuss that and see it.”
Moderation has become an important part of maintaining the group, DeBartolo said.
As online discourse has grown more polarized, the Collective adopted clearer rules and more active moderation to keep discussions constructive.
“As the online space became more contentious, we needed to set very clear boundaries.” DeBartolo said, “By and large, the majority really appreciated that we spelled out what you could and couldn’t do on our page. We have those who feel it’s a little too strict sometimes, but it’s supposed to be as broad an appeal as possible, where people feel they can come in, air their concerns, or ask for help, ask questions and get those things solved.”
While the page is private to reduce spam and fake accounts, DeBartolo said membership is open to current residents, former Juneauites and those planning to move to the area, provided they follow the group’s guidelines.
Facebook’s attribution tools now clearly identify the Collective’s administrators, DeBartolo said this helps distinguish the official page from imitation groups.
“Imitation is the best form of flattery. I don’t know if the intention is flattery there, but I will tell you that if folks are worried that they’re in the authentic space that we have tried to create for this community, Facebook has allowed us to do something called attribution. So now, when you go look for Juneau Community Collective Official, which is at the back end, my name is actually on the page, and you can click on my name, and it tells you that the page has existed since 2014, you can see the authentic individual who’s actually responsible for the content on this page.” DeBartolo said, “What we see in a lot of other spaces, they don’t actually identify their moderators, or they use fake profiles. It’s very intentional. I will be transparent. My moderators will be transparent. So if you’re looking for a source you can trust, we want to be that.”
As the Collective continues to grow, DeBartolo says it’s mission remains focused on fostering connection rather than division.
“I don’t want our page to be about how people feel about national events. I want this to continue to be a place where you feel connected to Southeast Alaska, Feel connected to the Juneau community when you can’t get out and see them every day, when we have these situations like weather events that cut you off from in person communication.” DeBartolo said, “We want to be a source where you can have these discussions and feel that people are willing to help.”
